Chikun Feed is a popular brand in Nigeria; it is owned by Olam, a multinational corporation specialising in food manufacturing.
Their feed is known for making chickens grow up faster, which helped increase demand for their products.
About 70% of the expense of rearing animals goes toward feed; therefore, farmers need to feed their animals high-quality feed from a reputable brand.
Fortunately, this situation has been addressed thanks to the rise of reputable feed companies in Nigeria, such as Chikun Feed.
As a Chikun feed distributor, your job is to solve the logistical challenge of getting these products to the farmers who need them.
You can get Chikun feeds at lower prices and special deals if you are a distributor.
The farmers buy the feed from you at retail, where you earn a profit as a Chikun Feed distributor.
Successful distribution of feeds, concentrates, additives, and supplements can yield high profits.
In this post, you will learn how to become a Chikun Feed distributor in Nigeria.
Let me know in the comment if you have any questions or need further clarifications. I would love to hear from you.
Table of contents
- How to Become a Chikun Feed Distributor in Nigeria
- Cost of Starting a Chikun Feed Distributor Business
How to Become a Chikun Feed Distributor in Nigeria
The following are the steps to becoming a Chikun Feed distributor in Nigeria;
- Choose Your Area of Specialisation
- Get the Necessary Capital
- Register Your Business
- Get a Shop or Warehouse
- Get in Touch With the Chikun Feed Manufacturers (Olam Agri)
- Start Buying and Selling Chikun Feed
Choose Your Area of Specialisation
Depending on the resources and skills you have at the start, you can choose between two different niches for animal distribution:
Wholesale Animal Feed Distributor
Your goal is to buy feed from the Chikun feed maker and sell it to a retailer, who will then sell it to a farmer.
It will take a lot of time and effort on your part. To be successful in this field, you’ll need a large area to store feeds and vehicles to move them around.
Here, You can get feed from either the wholesaler or the Chikun feed manufacturer, but as a mini-distributor, I recommend going with the wholesaler.
Even though you may not be able to purchase on credit, you’ll save money (the deposit) and labour.
You’ll be responsible for supplying feed to retailers and farms in this role.
Your only goal here is to profit by purchasing from wholesalers and mini-distributors and then selling them to farmers. You can get started with less money, but the returns aren’t excellent.
Get the Necessary Capital
The feed industry demands a substantial investment. Money must be available for necessities like a storefront, tools, and feed.
You may get the funds via any legitimate method if you don’t want to take out a loan to launch your company.
The necessities for your feed company should already be outlined in your business strategy. It should also show you how best to allocate your funds to get all the essentials.
Register Your Business
If you’re starting as a retailer, you may put this off for a while.
Still, if you’re planning on becoming a distributor, you’ll need to register your business with the CAC (Corporate Affairs Commission) and other relevant government agencies.
Get a Shop or Warehouse
The next step is organising your storefront or warehouse, whichever comes first.
Distributors need a large warehouse to store their stock of feed, while retailers can make use of a storefront.
Feeds should be kept away from the wall and the window to prevent moisture, and a pallet should be placed on the floor before the feed is loaded.
When looking for a location for your Chikun feed business, there are a few critical elements to keep in mind.
- Make sure your store is entirely rodent-free. Rats can ruin your feedstock, so you must seal off any entry points that could let them into your store.
- Make sure your store is entirely waterproof so that water won’t enter and damage your goods when it rains. To fix this, you should inspect the store’s roof thoroughly to ensure there are no leaks.
- Finally, you’ll want to equip the ground of your store with wooden pallets. That way, your animal feed won’t go stale while they’re waiting to be purchased because of the humid floor.
Get in Touch With the Chikun Feed Manufacturers (Olam Agri)
Wholesalers who want to distribute Chikun feed products to retail stores can contact Olam Agri to be included in the company’s list of approved distributors.
It would be best if you started by having a copy of your distributorship proposal sent to Olam Agri.
Be as thorough as possible. Carefully read the company’s policies.
Before agreeing to anything, be sure you fully understand the implications. If you have any doubts, ask.
To get in touch with them or apply, click on this link.
Another option is to visit their physical location or give them a call. Here is their current address and contact information.
Olam Agri-Nigeria, Lagos
➔ Address: Behind Berth No. 1, Tincan Island Port, Gate 2, Apapa, Lagos,
➔ Phone number: (+234) 1 291 5994
Olam Agri-Nigeria, Abuja
➔ Address: Room No. 267, Sheraton Abuja Hotel, 1 Ladi Kwali Street, Maitama, Abuja
➔ Phone number: (+234) 80 3347 4860
You may speed up the approval process if you have fewer competitors in your area and are willing to put up money as collateral.
Start Buying and Selling Chikun Feed
Once confirmed as an official Chikun Feed distributor, you can place an order directly with the company. They take roughly a week to two weeks, so you need to order beforehand if you want your products delivered on time.
Your next move should be to put your Chikun feeds on the market. Your feed can be sold either online or to individual consumers directly.
You may encourage more people to purchase your Chikun feeds by sending out proposals to all of the local chicken farms, offering to sell them your feeds at a discount.
That’s why it’s wise to set up stores in a thriving commercial district where your ideal customers (farmers) can be easily reached.
Distributing Chikun feed is simple since Olam Agri handles much of the marketing. There are a variety of marketing strategies you can use to increase sales of your Chikun feed.
Advertise and sell your feeds on Jiji.ng. Customers may come across you and make feed orders after you’re registered.
Besides Jiji, there are several other online markets where you can advertise and sell your feeds.
A signpost serves two purposes. It lets people passing by know that you sell Chikun feed, which makes it more likely that they will come back to you the next time they need your services.
Offering your Chikun feeds at a discount is another excellent marketing strategy. It is the way to go to get the word out about your company. Customers will be lining up at your warehouse if you lower the price.
To direct customers to your store or warehouse, you can erect a signpost at each important crossroads around your store.
A signpost has a dual purpose: it alerts passing customers to the fact that you sell Chikun feed, increasing the likelihood that they will return the next time they need your services.
You may start a page on one of the many social media platforms and provide daily updates with photos and the feed’s pricing.
A prospective buyer may find you quickly while searching through that social networking site.
Cost of Starting a Chikun Feed Distributor Business
Many factors affect the amount of money required to start a Chikun feed distribution business. It varies depending on whether you intend to enter the market as a wholesale distributor or a mini-distributor.
Considering the initial payment, a wholesaler or major distributor needs a minimum of five million Naira(₦5,000,000) to start.
Mini distributors and retailers can expect to pay between ₦500,000 and ₦2,000,000.
Profit margins in the animal feed industry are comparable to those in the food products industry, which is to say that they are pretty high.
Since your product is aimed at animal welfare, it cannot be disregarded.
You will have nothing but success if you adhere to the tips and steps outlined above.
That wraps up how to become a Chikun feed distributor in Nigeria. Please let me know if there is anything in this article that I may have omitted.