In this new digital dispensation, there is, indeed, a need for a strong digital presence to scale up sales and get a good ROI (Return on Investment).
A considerably large population of Nigerians spends their time on the internet, and it is imperative to create awareness thereby establishing a strong presence online.
Since the advent of the internet in Nigeria, so many industries including the business industry have taken advantage of the digital space, using different forms of digital marketing such as content marketing, SEO (Search Engine Optimization), video marketing, social marketing, email marketing etc.
Research has shown that email marketing is one of the most successful forms of digital marketing.
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Digital marketing is the component marketing that uses the internet to target, strengthen the relationship and make sales to customers with the use of digital technologies like mobile phones, computers and other internet gadgets, all aimed at promoting sales of products and services.
Digital Marketing Agency
A digital marketing agency focuses on reaching customers online through omnichannel, multiple channels or single channels.
These single and multiple channels are social media, email, blogs, forums, chatbots, etc. research shows that SEO alone can boost sales by 14.6% which is much higher when compared to the 1.7% conversion rate of the traditional marketing method.
Social media platforms like Facebook, Instagram, Twitter and the rest of them have proven to be good working platforms to market products and services and be sure of great conversion.
Digitl Agency in Nigeria
In Nigeria, there are several digital marketing agencies but we will be focusing on the best digital marketing agency in Nigeria.
Here is a list of digital agencies in Nigeria;
- Wild Fusion
- Giga Lagos
Founded by AbasiamaIdaresit, a Nigerian-born technology entrepreneur, in 2010 with its headquarter in Lagos and some other parts of Africa. Located at 205A Corporative Drive, Dolphin Estate, Ikoyi, Lagos.
Wild Fusion concerns itself with services such as media planning and buying, online marketing, digital marketing, web development and technology development.
Wild Fusion has its operations in countries like Ghana, Kenya, and Nigeria, its host country. They service local clients in these countries.
As a leading digital marketing figure, Wild Fusion has offered its services to top brands such as Unilever Nigeria and Unilever Ghana, Diamond Bank, Vodacom, Planned Parenthood, Samsung, Pepsi, Lafarge, Nestoil Group, Access Bank and more from Africa and other parts of the world.
Although there are quite a several digital marketing agencies in Nigeria such as:
Located at 14A, Adewale Kolawole Crescent Road, Lekki, Lagos, Anakle is another leading figure in the digital marketing world that specializes in product development and other marketing services such as Content Marketing, UX Design + Technology, Social Media Marketing, ORM + Strategic Communications.
Giga Lagos is known for its expertise in Branding, Social Media Marketing, Content Marketing, Search Engine Optimization, Web Development and Creative Advertising.
Giga Lagos is located on 70 Olonode Street, Off Hughes Avenue, Alagomeji, Yaba, Lagos, Nigeria.
This is another big name in the digital marketing space. Webcoupers focuses on Product Innovation & Development, Creative Development, Social Media Marketing, Data Analysis and other digital marketing services.
Located on 34, First Floor, McNeil Road, Off Commercial Avenue, Sabo, Yaba, Lagos, Nigeria.
Is a recognized name in the world of internet marketing due to its very experienced expatriates who focuses on how to make websites digitally apt.
Gavaar also deals with Content Marketing, Social Media Marketing, Search Engine Optimization, Online Advertising and ORM.
This agency also organizes digital marketing training for young and aspiring people who want to build a career in digital marketing. They are located on 14A, Bayo Adejonwo Close, Maryland, Lagos, Nigeria.
Digibutterfly concerns itself with assisting ambitious organizations in Branding, Social Media Marketing, Logo Designing, Corporate Identity and Web Development.
Digibutterfly has worked with quite a several organizations such as Heritage Place, Space Space etc. They are located on 73 Allen Avenue, Ikeja, Lagos Nigeria – 100281
Digital marketing is cost-effective; to this end, it needs very little resources, yet provides results.
It is quicker than the traditional form of marketing because you only have to click here or there to get information about a product or make an outright purchase, all at your fingertips.
Digital marketing also brings the consumer closer to the service provider, in order words, it facilitates interactions between client and customer on how to better serve them or improve products and services.
It entices people to take action. Since most people spend their time on the internet anyway, it makes it easier for them to take action; either getting to know more about the products or making outright purchases.