Marketing Course Outline in Nigerian Universities

This post contains the course outline for Marketing in Nigerian universities.

FIRST YEAR                                                          

FIRST SEMESTER

Major Courses

COURSE CODERequired Ancillary Courses             COURSE  TITLEUNITS
ACC 101Elements of Accounting  I2
BAF 101Introduction to Finance3
PHIL 101Introduction to Logic and Philosophy2
COS 101Introduction to Computer Science3
MAN 101Elements of Business Economics I2
MAN 103Business Mathematics2
Electives:         Students to Choose Any of the 2 Units Courses Listed Below:
PSY 101Introduction to Psychology I2
SOC 101Introduction to Sociology I2
General Studies
GSP 101The Use of English I2
GSP 105Natural Science I2
20

FIRST YEAR                                                           

SECOND SEMESTER

Major Courses

COURSE CODE             COURSE  TITLEUNITS
MKT 102Introduction to Business3
Required Ancillary Courses
ACC 102Elements of Accounting II2
MAN 102Elements of Business Economics II2
MAN 104Business Mathematics II2
PHIL 102History and Philosophy of Science3
Electives:         Students to Choose Any of the 2 Units Courses Listed Below:
PSY 102Introduction to Psychology II2
SOC 102Introduction to Sociology II2
General Studies
GSP 102The Use of English II2
GSP 106Natural Science II2
18

SECOND YEAR

FIRST SEMESTER

Major Courses

COURSE CODE             COURSE  TITLEUNITS
MKT 201Elements of Marketing3
Required Ancillary Courses
ACC  201Introduction to Financial Accounting2
ACC  211Cost and Management Accounting3
MAN 201Elements of Management2
MAN 231Business Statistics I2
MAN 241Business Micro Economic Theory3
General Studies
GSP 201Social Sciences I2
GSP 207Humanities I2
19

SECOND YEAR                                                      

SECOND SEMESTER

Major Courses

COURSE CODE             COURSE  TITLEUNITS
MKT 204Introduction to Marketing Promotions2
MKT 222Business Communications2
MKT 242Cooperative Operations and Management2
Required Ancillary Courses
ACC 202Introduction to Financial Accounting II2
COS 304Computer Applications3
MAN 232Business Statistics II2
MAN 242Business Macro Economic Theory3
General Studies
GSP 202Social Sciences II2
GSP 208Humanities II2
20

THIRD YEAR

FIRST SEMESTER

Major Courses

COURSE CODE             COURSE  TITLEUNITS
MKT 301Nigerian Marketing System and Commercial Policy.2
MKT 321Principles and Practice of Public Relations.3
MKT 331Sales and Pricing Management2
MKT 333Purchasing and Materials Management.2
MKT 351Principles of Consumer Behaviour2
Required Ancillary Courses
LAW 212Basic Business Law3
BAF 331Financial Management I2
CED 341Introduction to EntrepreneurshipDevelopment I2
                     18

THIRD YEAR                                                         

SECOND SEMESTER

Major Courses

COURSE CODE             COURSE  TITLEUNITS
MKT 322Principles and Practice of Advertising.2
MKT 324E-Business and Internet Marketing2
MKT 332Physical Distribution Analysis2
MKT 372Research Methods3
MKT 382Services Marketing2
Required Ancillary Courses
MAN 222Production Management3
MAN 352Government and Business2
CED  342Business Development  and Management2
BAF 332Financial Management II (Advanced)2
                     20

FOURTH YEAR

FIRST SEMESTER

Major Courses

COURSE CODE             COURSE  TITLEUNITS
MKT 431 Retail and Wholesale Management2
MKT 435 Logistics and Supply Chain Management3
MKT 451Industrial Marketing2
MKT 461International Marketing2
MKT 471Marketing Management3
MKT 481Marketing Research3
Required Ancillary Courses
MAN 405Business Policy I3
Electives    Students to Choose Any of the 2 Units Courses Listed Below:
MKT 473Ethical/Legal Aspects of Marketing2
MKT 475Comparative Marketing System2
MKT 477Professional Marketing Practice2
20

FOURTH YEAR                                                     

SECOND SEMESTER

Major Courses

COURSE CODE             COURSE  TITLEUNITS
MKT 404Analysis for Business Decisions2
MKT 412Product Development and brand Management2
MKT 452Advanced Consumer Behaviour2
MKT 482Hospitality and Tourism Marketing2
MKT  484Social Marketing2
MKT 490Project4
Required Ancillary Courses
Electives:         Students to Choose Any of the 2 Units Courses Listed Below:
MKT 434Transportation Management2
MKT 442Agricultural and Food Marketing2
MKT 462Export/Import Marketing Management2
 16

THREE – YEAR UNDERGRADUATE DEGREE PROGRAMME COURSES

FIRST YEAR

FIRST SEMESTER

Major Courses

COURSE CODE             COURSE  TITLEUNITS
MKT 201 Elements of Marketing3
Required Ancillary Courses
ACC  201Introduction to Financial Accounting I2
 ACC  211Cost and Management Accounting3
MAN 201Elements of Management2
MAN 231Business Statistics I2
MAN 241Business Micro Economic Theory3
PHIL 101Introduction to Logic and Philosophy2
COS 101Introduction to Computer Science3
General Studies
GSP 105Natural Science I2
22

FIRST YEAR                                                          

SECOND SEMESTER

Major Courses

COURSE CODE             COURSE  TITLEUNITS
MKT 204Introduction to Marketing Promotions2
MKT 222Business Communication2
MKT 242Cooperative Operations and Management2
Required Ancillary Courses
ACC 202Introduction to Financial Accounting II2
COS 304Computer Applications3
MAN 232Business Statistics II3
MAN 242Business Macro Economic Theory3
PHIL 102History and Philosophy of Science3
General Studies
GSP 106Natural Sciences II2
 22

SECOND YEAR

FIRST SEMESTER

Major Courses

COURSE CODE             COURSE  TITLEUNITS
MKT 301Nigerian Marketing System and Commercial Policy2
MKT 321Principles and Practice of Public Relations                      2
MKT 331Sales and Pricing Management2
MKT 333Purchasing and Materials Management2
MKT 351Principles of Consumer Behaviour2
Required Ancillary Courses
LAW 212Basic Business Law                       3
BAF 331Financial Management2
CED 341Introduction to Entrepreneurship Development I2
General Studies 
GSP 201Basic Concepts in Peace and Conflict Resolution2
GSP 207Humanities I2
21

SECOND YEAR

SECOND SEMESTER

Major Courses

COURSE CODE             COURSE  TITLEUNITS
MKT 322Principles and Practice of Advertising2
MKT 324E-Business and Internet Marketing                      2
MKT 332Physical Distribution Analysis2
MKT 372Research Methods3
MKT 382Services Marketing2
Required Ancillary Courses
MAN 222Production Management                      3
CED  342Business Development  and Management2
BAF 332Financial Management II2
General Studies 
GSP 202Issues in Peace and Conflict Resolution2
GSP 208Humanities II2
22

THIRD YEAR

FIRST SEMESTER

Major Courses

COURSE CODE             COURSE  TITLEUNITS
MKT 431Retail and Wholesale Management2
MKT 435Logistics and Supply Chain Management3
MKT 451Industrial Marketing2
MKT 461International Marketing2
MKT 471Marketing Management3
MKT 481Marketing Research3
Required Ancillary Courses
MAN 405Business Policy I3
Electives: Students to Choose Any of the 2 Units Courses Listed Below:
MKT 473Ethical/Legal Aspects of Marketing2
MKT 475Comparative Marketing System2
MKT 477Professional Marketing Practice2
20

THIRD YEAR                                                         

SECOND SEMESTER

Major Courses

COURSE CODE             COURSE  TITLEUNITS
MKT 404Analysis for Business Decisions2
MKT 412Product Development and Brand Management2
MKT 452Advanced Consumer Behaviour2
MKT 482Hospitality and Tourism Marketing2
MKT  484Social Marketing2
MKT 490Project4
Electives: Students to Choose Any of the 2 Units Courses Listed Below:
MKT 434Transportation Management2
MKT 442Agricultural and Food Marketing2
MKT 462Export/Import Marketing Management2
16
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