This post contains the course outline for Marketing in Nigerian universities.
FIRST YEAR
FIRST SEMESTER
Major Courses
COURSE CODERequired Ancillary Courses | COURSE TITLE | UNITS |
ACC 101 | Elements of Accounting I | 2 |
BAF 101 | Introduction to Finance | 3 |
PHIL 101 | Introduction to Logic and Philosophy | 2 |
COS 101 | Introduction to Computer Science | 3 |
MAN 101 | Elements of Business Economics I | 2 |
MAN 103 | Business Mathematics | 2 |
Electives: Students to Choose Any of the 2 Units Courses Listed Below: | ||
PSY 101 | Introduction to Psychology I | 2 |
SOC 101 | Introduction to Sociology I | 2 |
General Studies | ||
GSP 101 | The Use of English I | 2 |
GSP 105 | Natural Science I | 2 |
20 |
FIRST YEAR
SECOND SEMESTER
Major Courses
COURSE CODE | COURSE TITLE | UNITS |
MKT 102 | Introduction to Business | 3 |
Required Ancillary Courses | ||
ACC 102 | Elements of Accounting II | 2 |
MAN 102 | Elements of Business Economics II | 2 |
MAN 104 | Business Mathematics II | 2 |
PHIL 102 | History and Philosophy of Science | 3 |
Electives: Students to Choose Any of the 2 Units Courses Listed Below: | ||
PSY 102 | Introduction to Psychology II | 2 |
SOC 102 | Introduction to Sociology II | 2 |
General Studies | ||
GSP 102 | The Use of English II | 2 |
GSP 106 | Natural Science II | 2 |
18 |
SECOND YEAR
FIRST SEMESTER
Major Courses
COURSE CODE | COURSE TITLE | UNITS |
MKT 201 | Elements of Marketing | 3 |
Required Ancillary Courses | ||
ACC 201 | Introduction to Financial Accounting | 2 |
ACC 211 | Cost and Management Accounting | 3 |
MAN 201 | Elements of Management | 2 |
MAN 231 | Business Statistics I | 2 |
MAN 241 | Business Micro Economic Theory | 3 |
General Studies | ||
GSP 201 | Social Sciences I | 2 |
GSP 207 | Humanities I | 2 |
19 |
SECOND YEAR
SECOND SEMESTER
Major Courses
COURSE CODE | COURSE TITLE | UNITS |
MKT 204 | Introduction to Marketing Promotions | 2 |
MKT 222 | Business Communications | 2 |
MKT 242 | Cooperative Operations and Management | 2 |
Required Ancillary Courses | ||
ACC 202 | Introduction to Financial Accounting II | 2 |
COS 304 | Computer Applications | 3 |
MAN 232 | Business Statistics II | 2 |
MAN 242 | Business Macro Economic Theory | 3 |
General Studies | ||
GSP 202 | Social Sciences II | 2 |
GSP 208 | Humanities II | 2 |
20 |
THIRD YEAR
FIRST SEMESTER
Major Courses
COURSE CODE | COURSE TITLE | UNITS |
MKT 301 | Nigerian Marketing System and Commercial Policy. | 2 |
MKT 321 | Principles and Practice of Public Relations. | 3 |
MKT 331 | Sales and Pricing Management | 2 |
MKT 333 | Purchasing and Materials Management. | 2 |
MKT 351 | Principles of Consumer Behaviour | 2 |
Required Ancillary Courses | ||
LAW 212 | Basic Business Law | 3 |
BAF 331 | Financial Management I | 2 |
CED 341 | Introduction to EntrepreneurshipDevelopment I | 2 |
18 |
THIRD YEAR
SECOND SEMESTER
Major Courses
COURSE CODE | COURSE TITLE | UNITS |
MKT 322 | Principles and Practice of Advertising. | 2 |
MKT 324 | E-Business and Internet Marketing | 2 |
MKT 332 | Physical Distribution Analysis | 2 |
MKT 372 | Research Methods | 3 |
MKT 382 | Services Marketing | 2 |
Required Ancillary Courses | ||
MAN 222 | Production Management | 3 |
MAN 352 | Government and Business | 2 |
CED 342 | Business Development and Management | 2 |
BAF 332 | Financial Management II (Advanced) | 2 |
20 |
FOURTH YEAR
FIRST SEMESTER
Major Courses
COURSE CODE | COURSE TITLE | UNITS |
MKT 431 | Retail and Wholesale Management | 2 |
MKT 435 | Logistics and Supply Chain Management | 3 |
MKT 451 | Industrial Marketing | 2 |
MKT 461 | International Marketing | 2 |
MKT 471 | Marketing Management | 3 |
MKT 481 | Marketing Research | 3 |
Required Ancillary Courses | ||
MAN 405 | Business Policy I | 3 |
Electives Students to Choose Any of the 2 Units Courses Listed Below: | ||
MKT 473 | Ethical/Legal Aspects of Marketing | 2 |
MKT 475 | Comparative Marketing System | 2 |
MKT 477 | Professional Marketing Practice | 2 |
20 |
FOURTH YEAR
SECOND SEMESTER
Major Courses
COURSE CODE | COURSE TITLE | UNITS |
MKT 404 | Analysis for Business Decisions | 2 |
MKT 412 | Product Development and brand Management | 2 |
MKT 452 | Advanced Consumer Behaviour | 2 |
MKT 482 | Hospitality and Tourism Marketing | 2 |
MKT 484 | Social Marketing | 2 |
MKT 490 | Project | 4 |
Required Ancillary Courses | ||
Electives: Students to Choose Any of the 2 Units Courses Listed Below: | ||
MKT 434 | Transportation Management | 2 |
MKT 442 | Agricultural and Food Marketing | 2 |
MKT 462 | Export/Import Marketing Management | 2 |
16 |
THREE – YEAR UNDERGRADUATE DEGREE PROGRAMME COURSES
FIRST YEAR
FIRST SEMESTER
Major Courses
COURSE CODE | COURSE TITLE | UNITS |
MKT 201 | Elements of Marketing | 3 |
Required Ancillary Courses | ||
ACC 201 | Introduction to Financial Accounting I | 2 |
ACC 211 | Cost and Management Accounting | 3 |
MAN 201 | Elements of Management | 2 |
MAN 231 | Business Statistics I | 2 |
MAN 241 | Business Micro Economic Theory | 3 |
PHIL 101 | Introduction to Logic and Philosophy | 2 |
COS 101 | Introduction to Computer Science | 3 |
General Studies | ||
GSP 105 | Natural Science I | 2 |
22 |
FIRST YEAR
SECOND SEMESTER
Major Courses
COURSE CODE | COURSE TITLE | UNITS |
MKT 204 | Introduction to Marketing Promotions | 2 |
MKT 222 | Business Communication | 2 |
MKT 242 | Cooperative Operations and Management | 2 |
Required Ancillary Courses | ||
ACC 202 | Introduction to Financial Accounting II | 2 |
COS 304 | Computer Applications | 3 |
MAN 232 | Business Statistics II | 3 |
MAN 242 | Business Macro Economic Theory | 3 |
PHIL 102 | History and Philosophy of Science | 3 |
General Studies | ||
GSP 106 | Natural Sciences II | 2 |
22 |
SECOND YEAR
FIRST SEMESTER
Major Courses
COURSE CODE | COURSE TITLE | UNITS |
MKT 301 | Nigerian Marketing System and Commercial Policy | 2 |
MKT 321 | Principles and Practice of Public Relations | 2 |
MKT 331 | Sales and Pricing Management | 2 |
MKT 333 | Purchasing and Materials Management | 2 |
MKT 351 | Principles of Consumer Behaviour | 2 |
Required Ancillary Courses | ||
LAW 212 | Basic Business Law | 3 |
BAF 331 | Financial Management | 2 |
CED 341 | Introduction to Entrepreneurship Development I | 2 |
General Studies | ||
GSP 201 | Basic Concepts in Peace and Conflict Resolution | 2 |
GSP 207 | Humanities I | 2 |
21 |
SECOND YEAR
SECOND SEMESTER
Major Courses
COURSE CODE | COURSE TITLE | UNITS |
MKT 322 | Principles and Practice of Advertising | 2 |
MKT 324 | E-Business and Internet Marketing | 2 |
MKT 332 | Physical Distribution Analysis | 2 |
MKT 372 | Research Methods | 3 |
MKT 382 | Services Marketing | 2 |
Required Ancillary Courses | ||
MAN 222 | Production Management | 3 |
CED 342 | Business Development and Management | 2 |
BAF 332 | Financial Management II | 2 |
General Studies | ||
GSP 202 | Issues in Peace and Conflict Resolution | 2 |
GSP 208 | Humanities II | 2 |
22 |
THIRD YEAR
FIRST SEMESTER
Major Courses
COURSE CODE | COURSE TITLE | UNITS |
MKT 431 | Retail and Wholesale Management | 2 |
MKT 435 | Logistics and Supply Chain Management | 3 |
MKT 451 | Industrial Marketing | 2 |
MKT 461 | International Marketing | 2 |
MKT 471 | Marketing Management | 3 |
MKT 481 | Marketing Research | 3 |
Required Ancillary Courses | ||
MAN 405 | Business Policy I | 3 |
Electives: Students to Choose Any of the 2 Units Courses Listed Below: | ||
MKT 473 | Ethical/Legal Aspects of Marketing | 2 |
MKT 475 | Comparative Marketing System | 2 |
MKT 477 | Professional Marketing Practice | 2 |
20 |
THIRD YEAR
SECOND SEMESTER
Major Courses
COURSE CODE | COURSE TITLE | UNITS |
MKT 404 | Analysis for Business Decisions | 2 |
MKT 412 | Product Development and Brand Management | 2 |
MKT 452 | Advanced Consumer Behaviour | 2 |
MKT 482 | Hospitality and Tourism Marketing | 2 |
MKT 484 | Social Marketing | 2 |
MKT 490 | Project | 4 |
Electives: Students to Choose Any of the 2 Units Courses Listed Below: | ||
MKT 434 | Transportation Management | 2 |
MKT 442 | Agricultural and Food Marketing | 2 |
MKT 462 | Export/Import Marketing Management | 2 |
16 |