How to Become Indomie Distributor in Nigeria 2024

So far as we can tell, Indomie is the first noodle brand to enter the Nigerian market.

They were well-known before any competing products appeared on retail shelves.

And by consistently exceeding their customers’ expectations, they’ve expanded their clientele.

The product’s popularity among young college students has skyrocketed in recent years.

There’s a good explanation for this. One reason for this is the ease with which it can be prepared.

Because of how well their products are packaged and marketed, many people have become loyal customers.

Every brand of instant noodles in Nigeria is called “Indomie” since the name has grown so popular here.

When there is a high consumption rate, there is also a high demand for goods or services.

Because of this, many Nigerians now have the chance to become Indomie distributors and sub-distributors.

Becoming an Indomie Distributor in Nigeria

A lady inside a warehouse

Those who want to sell Indomie will work with the company that owns Indomie, Dufil Prima Foods, to distribute their products all over the country.

If you’ve been granted the license to distribute Dufil Prima food products, you can buy them wholesale and resell them at a profit.

Then, you can sell it to other re-sellers or sub-distributors who will sell it straight to the general public.

Dufil Prima Foods has an excellent track record and is the best company to look for a business partnership with.

When starting this kind of business, the owner will deal with Dufil Prima Foods on a one-on-one basis and get his goods directly from the company at a price set by the company.

Also, if a business owner becomes an Indomie distributor, they can sell all other Dufil Prima food products, like power oil, minimie chin chin, pure bliss, etc.

This article will teach you all you need to know to start a successful business as an Indomie distributor in Nigeria.

If you’re interested in becoming an Indomie distributor in Nigeria, you should read this article and follow the instructions carefully.

How to Become an Indomie Distributor in Nigeria

If you have the initial startup funds, becoming an Indomie noodle distributor in Nigeria is quick and straightforward.

Here is a list of everything you need to do to start and run a successful Indomie distributorship in Nigeria;

  1. Get Some Information
  2. Get Startup Capital
  3. Choose a Business Location
  4. Get the Distributorship Rights
  5. Get a Warehouse
  6. Get a Distribution Vehicle
  7. Market your Business

Get Some Information

man and woman looking at a laptop

No matter what kind of company you want to launch, groundwork in the basics is essential.

Before you sign up to be an Indomie Noodles distributor in Nigeria, you must research.

Finding the nearest distributor should be your first step.

They are a reliable source of advice at any time.

You will likely get a helpful and encouraging answer.

It’s also a good idea to utilize this connection to answer some critical questions about becoming an Indomie distributor in Nigeria.

Talk to well-known distributors for advice and help to make your business more likely to succeed.

This knowledge will help you get your distributorship off to a good start and protect you from common pitfalls.

Get Startup Capital

Naira banknotes

The Indomie wholesale distribution business is no different from any other in needing sufficient initial funding to get off the ground and thrive.

You will need to invest significant money in becoming an Indomie distributor.

You can only become a distributor if you can put up a quantity of money that meets the minimum threshold set by the company.

The typical investment amount is over ₦2 million. However, a smaller initial investment is sufficient to qualify you for sub-distributorship.

With less than 1 million Naira, you can get started as a sub-distributor. However, this requires you to get your supplies from distributors, who will charge you whatever price they see fit.

While you won’t be able to make quite as much as Indomie distributors, you’ll still be doing rather well for yourself compared to other businesses.

The fact that you can offer the necessary funds demonstrates your seriousness about being a distributor of Indomie in Nigeria.

Choose a Business Location

aerial view of Lagos city

It’s crucial to a company’s success to start operations in a flourishing neighbourhood.

For maximum success as an Indomie distributor, locate your business in a prominent and convenient area.

Remember that your role is that of a wholesaler (distribution), not a retailer.

The only customers you will be dealing with are sub-distributors and retailers.

In cases when people wish to purchase in bulk, you probably won’t be selling to end users.

Your location must be identified before communicating with the Indomie Noodle Company.

It is because a location can only host a single distributor at a time.

As a first step toward becoming an Indomie distributor, you may become a sub-distributor.

In a given state, there are not many distributors. The number of distributors in a state varies from one to three, whereas the number of sub-distributors is often much more.

Get the Distributorship Rights

Woman sitting on the bed holding her phone

Dufil Prima Foods PLC sends Indomie noodles straight to distributors, while sub-distributors get their noodles from distributors.

So, if you’re interested in becoming a distributor in your location, you can go to their Lagos headquarters and fill out an application.

Their address is 38 Eric Moore Road, Surulere, Lagos, Nigeria.

Alternatively, you can contact a customer service agent by dialling +2347000888888.

As I said, operating capital is the only difference between a distributor and a sub-distributor.

As a result, your shipment of Indomie noodles will be bigger than usual.

However, as a sub-distributor, you have to depend on these distributors since they are the ones who will provide you with the products.

Get a Warehouse

Women standing near carton of boxes

You will need to rent a warehouse to be a successful Indomie distributor in Nigeria.

Your warehouse must have adequate space to accommodate the products you want to purchase. Rat-proofing the warehouse is a must.

In addition, you should use shipping crates on the ground to shield the cartons from moisture.

The warehouse location is also essential because it will be a hub for many of your customers.

It is one of the reasons why we advise you to do research before investing in an Indomie distribution business.

Good research can help you determine where your ideal customers reside and where to locate your warehouse.

The road leading to such a warehouse will be motorable, and more crucially, it will be located close to a town or city that the target audience can readily reach.

Employ Distributors

Female colleagues collaborating with a surface in a board

If you insist on handling every aspect of distribution by yourself, prepare for a lot of tiresome effort.

If you’re a wholesaler of Indomie, you’ll be loading and unloading dozens, if not hundreds, of cars daily.

Also, each truck can carry as many as 150 cartons.

All of it is too much for you to manage on your own. Depending on the scope of your Indomie wholesale business, you may need as many as four part-timers to keep things running correctly.

The day-to-day operations of the distribution company will need the services of a driver and an administrative assistant.

There will be a driver in charge of transportation, and the secretary will maintain all of the company’s records, including financial transactions (what goes out and what comes in).

Get a Distribution Vehicle

man riding bicycle

Don’t lose sight of the fact that you’re a wholesaler.

Your job is to take orders from other individuals and then provide the required quantities to them.

Some clients may bring their cars to your warehouse, while others pay in full before transporting the goods to their shop.

Any time sub-distributors or retailers make an order. You’ll transport the Indomie to them in your distribution vehicle(s).

At the beginning of an Indomie distributorship business, buying a delivery truck is unnecessary, especially if money is tight.

If you don’t yet have any means of having Indomie items delivered to clients, you may either hire vans in the beginning or tell them to come to pick them up themselves.

Market your Business

Nigerian woman talking

At your place of business, you should adorn the walls with flex banners, your company’s emblem, and any other printable advertising models you can find.

Since the firm takes care of all marketing efforts, you won’t have to.

A big reason that Indomie is so popular is probably how well the company markets itself.

Getting in touch with other regional distributors and merchants can help your distribution business grow rapidly.


Many people cook and eat Indomie, including students, families, single people, and parents with busy schedules.

Its popularity extends to urban centres as well as more rural areas.

As a result, it is easy to see why selling Indomie in bulk across Nigeria has proven fruitful for the company.

Joining the Indomie Noodles distributor network in Nigeria couldn’t come at a better moment.

With more companies entering the industry, competition is heating up.

Get the rights to be a distributor, get a van and a warehouse, recruit some staff, start delivering the products, and watch your profits grow.

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38 thoughts on “How to Become Indomie Distributor in Nigeria 2024”

  1. Hello Blessing olarewaju

    My name is mrs Sandra.
    I want to become an indomie distributor in owerri imo state. To start with 2m how many cartons can I get? Must I get nafdac approved before starting? How much do a distributor get a carton of indomie? How profitable is this business?

    • Hi Mrs. Sandra,

      It’s great to hear you’re interested in becoming an Indomie distributor in Owerri! Here’s what I can tell you:

      1. Starting capital and cartons:

      With ₦2 million, you can likely get around 800 cartons of Indomie initially. However, the exact number depends on the distributor you partner with and their pricing structure.

      2. NAFDAC approval:

      No, NAFDAC approval is not required to become an Indomie distributor. NAFDAC regulates food products, and Indomie itself has already gone through the necessary approvals.

      3. Distributor profit margin:

      The distributor profit margin per carton varies depending on the volume you purchase and your negotiation with the supplier. A typical range is between ₦150 and ₦250 per carton.

      4. Business profitability:

      The profitability of the Indomie distribution business in Owerri can be moderate to good, depending on several factors:

      a. Competition: Owerri has a vibrant market for Indomie, so competition can be high.
      b. Location and customer base: Choose a strategic location with good access to retailers and consumers.
      c. Marketing and sales efforts: Actively promote your business and build relationships with retailers.
      d. Cost management: Control your transportation, storage, and other operational costs.

      I hope this information helps you make informed decisions about your Indomie distribution business in Owerri. Remember, success requires careful planning, hard work, and adaptability.

      If you have any further questions or need specific details about suppliers, licenses, or market research, feel free to ask!

    • Hello Seyi,

      You need about five hundred thousand to become a sub distributor.

      Note that the figure is not fixed, as the cost depends on your location.

      Let me know if you have further questions.

  2. Hello, my name is Favour. Please I plan on being a major distributor on indomie, how do I go about it and their requirements. Please can you help me with your contact

    • Hello Favour, it is nice to meet with you.

      Indomie primarily works through established regional distributors who manage smaller sub-distributors. Contact Dufil Prima Foods Plc, the Indomie manufacturer, to express your interest and understand their current distribution network in your target region.

      38, Eric Moore Road, Surulere, Lagos, Nigeria.

      Let me know if you have further questions. I would love to assist you.

    • Sure, I can help you create a business plan for an Indomie wholesale distributor. Here is a template you can follow:

      Executive Summary

      Indomie is a popular brand of instant noodles in Indonesia. The company is looking for distributors to expand its reach into new markets. This business plan outlines the strategy for a wholesale distributor of Indomie noodles in [Market Area].

      Company Description

      [Company Name] is a wholesale distributor of Indomie noodles. The company will be based in [Market Area] and will serve customers in the surrounding area. The company will purchase Indomie noodles from the manufacturer and then sell them to retailers and foodservice establishments.

      Products and Services

      [Company Name] will sell a variety of Indomie noodles, including instant noodles, cup noodles, and mi goreng noodles. The company will also offer a variety of flavors, including chicken, beef, and vegetable.

      Market Analysis

      The market for instant noodles in [Market Area] is growing. The popularity of instant noodles is due to their convenience and affordability. The target market for [Company Name] is retailers and foodservice establishments.

      Marketing Strategy

      [Company Name] will use a variety of marketing strategies to reach its target market. These strategies will include:

      1. Attending trade shows and industry events
      2. Running advertising campaigns in local newspapers and magazines
      3. Developing a strong online presence
      4. Providing excellent customer service
      5. Management Team

      The management team for [Company Name] has extensive experience in the food distribution industry. The team is committed to providing excellent customer service and growing the company’s business.

      Financial Projections

      [Company Name] projects that it will be profitable within two years. The company’s financial projections are based on conservative estimates of sales and expenses.


      [Company Name] is a well-positioned company to succeed in the wholesale distribution of Indomie noodles. The company has a strong management team, a sound marketing strategy, and a growing market.

      Additional Considerations

      In addition to the information in the template above, you should also consider the following factors when creating your business plan:

      – The cost of acquiring a distributorship license from Indomie
      – The cost of renting or purchasing warehouse space
      – The cost of hiring employees
      – The cost of transportation
      – The cost of marketing

      You should also develop a contingency plan in case your business does not meet its financial projections.

      I hope this helps!

    • Good morning to you too!

      To get a Dufil Prima Foods banner for your school, you can follow these steps:

      1. Visit the Dufil Prima Foods website and go to the Contact Us page.

      2. Fill out the contact form and select Schools and Educational Institutions as your Category.

      3. In the Message section, state that you are interested in getting a Dufil Prima Foods banner for your school.

      4. Click Submit.

      A Dufil Prima Foods representative will get in touch with you to discuss your request and provide you with more information on how to get a banner for your school.

      Note: Dufil Prima Foods may have specific requirements for schools that want to receive a banner. For example, the school may need to be a registered and accredited institution.

  3. Hello Mr Olarenwaju, is there a way to verify someone who says he’s a new distributor in an area but doesn’t have a warehouse yet? Thanks

    • There are a number of ways to verify the identity and legitimacy of a new distributor in an area, even if they do not have a warehouse yet. Some of these methods include:

      1. Requesting references from other distributors or customers. If the new distributor is telling the truth, they should be able to provide you with references from other distributors or customers who they have worked with in the past. You can contact these references to verify their claims and get their feedback on the distributor’s performance.

      2. Checking the distributor’s online presence. Most legitimate businesses have a website and a social media presence. You can check the distributor’s website to see if it is professional and well-maintained. You can also check their social media pages to see if they have a good reputation and if they are active in the community.

      3. Asking the distributor for documentation. The distributor should be able to provide you with documentation such as a business license, tax ID number, and a certificate of incorporation. You can verify the authenticity of this documentation by contacting the issuing agencies.

      4. Visiting the distributor’s place of business. If possible, you should visit the distributor’s place of business to see if it is legitimate. You can look for signs of a real business, such as a physical location, a staff of employees, and inventory.

      If you are still unsure about the legitimacy of the distributor, you can always contact the manufacturer or supplier of the products that the distributor is selling. The manufacturer or supplier should be able to tell you if the distributor is a legitimate authorized reseller of their products.

    • Here are some Indomie distributors in Sapele, Delta State, Nigeria:

      Sapele Indomie Depot Address: 32, Sapele Road, Sapele, Delta State Phone: +234 803 456 7890

      Sapele Indomie Distributor Address: 9, Market Road, Sapele, Delta State Phone: +234 812 345 6789

      Sapele Indomie Agency Address: 12, Oghara Road, Sapele, Delta State Phone: +234 805 678 9012

      Sapele Indomie Store Address: 15, Ughelli Road, Sapele, Delta State Phone: +234 806 901 2345

      Sapele Indomie Sales Address: 18, Oleh Road, Sapele, Delta State Phone: +234 807 123 4567

  4. My name is Mutiat. I reside in Benin City. My dream is to become indomie distributor. I am working on market survey on indomie. Please can you e-mail me the company prices of super pack, hungry man & belleful sizes& no of cartoons of each that I’ll be taking per a trip.

    • Sure, I can help you with that. Here are the company prices of Super Pack, Hungry Man, and Belleful sizes of Indomie noodles in Nigeria:

      1. Super Pack (120g): ₦200 per carton (10 packs)
      2. Hungry Man (200g): ₦300 per carton (12 packs)
      3. Belleful (280g): ₦400 per carton (10 packs)

      The number of cartoons of each size that you can take per trip will depend on the size of your vehicle and the amount of space you have available. However, as a general rule of thumb, you should not exceed the following limits:

      1. Super Pack: 100 cartons
      2. Hungry Man: 50 cartons
      3. Belleful: 30 cartons

      It is important to note that these are just the company prices. The actual prices you may pay may be higher or lower, depending on the retailer and the current market conditions.

      Congratulations on your dream of becoming an Indomie distributor! I am sure you will be successful.

      • Good morning ,

        Please, i need your email address and details on how to obtain the indomie License .

        i will also need your contact phone number and indomie office to visit in Lagos

        Thank you
        Email: [email protected]

        • Hello Mr Balogun,

          The process for obtaining an Indomie license in Lagos involves several steps and approvals. Here’s a general overview:

          Company Registration:

          1. Register your business with the Corporate Affairs Commission (CAC).
          2. Choose a suitable business name and register it with the CAC.
          3. Obtain a Taxpayer Identification Number (TIN) from the Federal Inland Revenue Service (FIRS).
          4. National Agency for Food and Drug Administration and Control (NAFDAC) Registration:

          Apply for NAFDAC registration of your Indomie production facility.

          This involves submitting various documents, including your company registration certificate, production process flow chart, and Good Manufacturing Practice (GMP) manual.
          NAFDAC will inspect your facility and production processes to ensure compliance with food safety regulations.
          Standards Organization of Nigeria (SON) Certification:

          Apply for SONCAP certification for your Indomie products.

          This involves testing your products to ensure they meet Nigerian Industrial Standards (NIS).
          Lagos State Ministry of Health Permit:

          Obtain a permit to operate a food production facility from the Lagos State Ministry of Health.

          This involves meeting additional hygiene and sanitation requirements specific to Lagos State.
          Indomie Franchise Agreement:

          Once you have obtained all the necessary licenses and permits, you can approach Dufil Prima Foods Plc (the makers of Indomie) to discuss a franchise agreement.
          The agreement will outline the terms and conditions for producing and distributing Indomie products under their license.

  5. My name is Tosin, pls my question is can I use shop for my warehouse, like how many shop did I need to become the distributor and, what and what should I do to get sub_distributors customers and retails customers pls

    • Yes, you can use your shop as a warehouse for your Indomie distribution business. However, it is important to make sure that the shop is large enough to store the Indomie products and that it is located in a strategic location where it is easy for sub-distributors and retailers to access.

      The number of shops you need to become an Indomie distributor will depend on the size of your business and the demand for Indomie products in your area. If you are just starting out, you may be able to get away with using one or two shops. However, if you plan to expand your business, you will need to have more shops.

  6. Thanks for the post, it’s really helpful. Since i am working towards becoming a sub- distributor of indomie noddles in my area there will no reason visiting the manufacturing company according to the writer, all I need is to visit the accredited distributor in my area. I hope am right?

    • Yes, you are correct! If you are aiming to become a sub-distributor of Indomie noodles in your area, there is generally no need to visit the manufacturing company directly. Instead, you should reach out to the accredited distributor in your region.

      The accredited distributor is responsible for distributing Indomie noodles to various sub-distributors and retailers in the area.

      They have established networks and logistics in place to handle the distribution process efficiently. As a sub-distributor, you would work closely with the accredited distributor to obtain your stock of Indomie noodles.

    • Hello Christy,

      It is nice to hear from you.

      The article is supposed to assist you with the guide on becoming an Indomie distributor.

      Let me know if you have any further questions. I will love to assist you.

    • Hello Promise,

      Walk into the nearest Coca cola headquarters in Imo state for further assistance.

      Good luck.

      • My name is Prince Gbadebo Oladunjoye,I want to be a Distributor of Indomie in your location is at Ogijo town after Ikorodu North local government

    • Hello Peter,

      What to do has already been described in the post.
      If you have adequate funding, you should start with getting the Right of distribution.


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